Why Live Transfers Are Outperforming Traditional Lead Gen in 2025

Written By Nicole Huang

Introduction

In today’s high-competition landscape, the cost of generating leads is rising — but the cost of wasted time on unqualified leads is even higher. Enter live transfers: pre-screened, voice-qualified leads that connect directly with your sales team in real time.

🔍 What Are Live Transfers?

Live transfers are leads that have been:

  • Pre-qualified by a human agent

  • Expressed intent to speak with a rep

  • Transferred directly (via phone or scheduling) to your team

📊 Why They Work

According to Invoca’s Call Tracking Report, inbound phone leads convert at 10x the rate of web form leads — and often have higher ticket values. Another stat: 74% of buyers say they’re more likely to buy from the first provider who responds.

Live transfers let you:

  • Get ahead of the competition

  • Improve show-up rates

  • Spend more time selling, less time chasing

🔄 Trinova’s Approach

Unlike shared lead vendors or cold data dumps, Trinova’s live transfers are:

  • 100% exclusive

  • TCPA-compliant

  • Prepped with intent and context

We use micro-campaigns to test scripts, tone, and objections — and scale what works.

 

Conclusion

If you’re still relying on email blasts or cold form leads, you’re leaving money on the table. Live transfers offer quality, speed, and conversion — all in one.

Want to see what a voice-qualified lead looks like? 

Nicole Huang
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